About Us

100% Hand-selected premium crafted products.

Curate Co. is an independent online retailer based in San Diego, CA. We search the world for new, innovative, and stylish products that bring style to everyday life. Our product selection changes frequently as we discover new products that we think are cool. In addition to hand-selected accessories and fashion, our core shop provides new and creative eyewear and watch brands to customers who appreciate the hard work and craftsmanship that goes into the product they desire.

Our mission is to bring you access to both the quality brands you already know, as well as the new emerging brands that are manufacturing some amazing, stylish products. Here is Southern California, we are surrounded by many of the top makers of action sports, street wear, and lifestyle brands, and many more are popping up all the time. We search for these new brands breaking out and hand-select the products we think are the best. These new creative companies need all the help they can get in getting their products out there, and we love introducing the new things we find to our customers – whether it’s sunglasses, optical eyewear, watches, or apparel and accessories.

We curate stylish products for the collector and for everyday wear.

We may not have every brand & style of sunglasses in our store, but we have your next pair.

Thanks for supporting Curate Co.!

-Joe McDonald
Founder & Curator